We Foster | Digital Campaign

Introducing 'We Foster,' a dynamic social campaign with a bold mission to combat the foster care crisis in the UK. Using modern digital platforms, it educates millennials about the journey of fostering, emphasising its inclusivity regardless of age, background, or experience. The campaign aims to break the stereotype of being a foster carer.

Phase 1 | Social Media

During 'Foster Care Fortnight' in May, 'We Foster' is activated on social media, strategically using platforms like Instagram and TikTok to resonate with millennials. Through real life stories of young foster carers, the campaign aims to inspire others to recognise fostering as a fulfilling path open to all.

Phase 2 | Website

The campaign extends from social media to the website which offers further guidance, inspiration and support. The content includes Q&A's, care types and enquiries to those that need further support.

Project Development

The main challenges of this project were ensuring that the campaign appealed to my target audience, but avoiding an over-simplistic tone as the subject is a serious one. This involved researching millennials, considering how I could take a unique approach to really grab their attention.

Initial project research and visual direction

Brand and campaign development

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