Introducing U I A creative sanctuary in a world full of distractions.
My role in the team involved creating the brand look and feel, specifically designing the playful typography to align with our brand copy. Combining a handwritten script, with a san serif font gave the brand a playful, yet personal voice. I also presented the project to the wider teams, clearly and confidently communicating our vision to the audience in front of me.
A key learning from this branding project was anything can be made cool and modern with some out-of-the-box thinking. Taking something usually overlooked and positioning it as the must-have product on the market was incredibly fun. It allowed us design nerds to geek out over type, colour and logos to create a cool new brand and punchy presentation.
