Motherglow recognises that time is limited for new mums. The home screen first asks how much time users have, then tailors resources accordingly. Daytime materials focus on well-being, offering quick activities like yoga or mindfulness to provide some much-needed 'me' time.
From 9pm to 6am, mums are directed to a night mode home screen with tailored content designed for the quiet, lonely hours. The forum, available to the entire Motherglow community, is especially helpful during nighttime feedings. It allows mums to chat and interact with others in real time.
Project Development
The primary challenge of this project was determining the most effective output for the target audience, considering what would best support them. Venturing into UX design was an interesting challenge as it required careful consideration of both content development and design aspects.
