Watch the campaign video below:
We have refurbished several of Britain’s old phone boxes to become The ChatterBoxes! These new spaces provide a fun and unique way for communities across the country to send video messages to others, all powered by giffgaff. By returning these British icons back to their original purpose, people now have a place to connect, and maintain genuine relationships with loved ones.
Those involved with The ChatterBoxes are also given the knowledge and tools to repurpose their old phones. Through giffgaff, let's continue to give back to those we love and the planet.
The campaign is extended across social media, to start an online conversation and encourage others to get involved. The social media channels allow people to share photos of themselves outside a ChatterBox when they have discovered one, as they are the perfect ‘Instagrammable’ location.
The ChatterBoxes will be popping up in surprising places, encouraging you to use any free time to give back. The phone boxes have been transformed using a variety of patterns and shapes to make them fun and eye-catching, based around the look and feel of the giffgaff brand.
Project Development
This project really stretched my creative boundaries. From crafting a pitch video for the campaign to mastering new technical skills like green screen editing, I pushed myself out of my comfort zone.
